Well, I am personally interested in using technology for transforming companies from their existing situation into more technology oriented situation. But, why am I interested in that?
I have only one reason to motivate myself to make research on this area: UNDERSTAND CUSTOMER.
If companies understand their customers, they can deliver more value to them. If they deliver more value (satisfy their needs), they will have dedicated customer which increases profits in return. Cash is the only way to survive for companies.
From the books that I read, I concluded that if a company does not produce enough cash, none of the business units in that company can be productive.
Sales department can not hire new sales people to SELL!
Marketing department can not make promotions or install new software for customer research!
Finance department can not have enough cash to make new, valuable investments!
... and list goes on!
So what I am trying to do is to use new technologies (especially wireless technologies) to understand customer!!!
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