NEW YORK, Feb. 26 /PRNewswire-FirstCall/ -- Unicast, a division of Enliven Marketing Technologies Corporation (Nasdaq: ENLV), today announced that AdMob, the world's largest mobile advertising marketplace, has partnered with Unicast to power mobile web pages through the Unicast Rich Media Mobile platform for its advertising customers.
Unicast and AdMob have collaborated on more than 10 rich media mobile ad campaigns to date, creating successful executions for major brands including Land Rover, SCJohnson, Adidas and more. These mobile marketing campaigns include rich multi-page mobile web sites featuring data capture, video streaming, interactive store locators and wallpaper and ring tone download capabilities. Unicast's business intelligence reporting tracks user interactions on the mobile sites, in order to provide marketers with deeper insight into user behavior and brand engagement.
An example of one of the Adidas mobile web sites can be viewed here: http://mobile.unicast.com/adidas/index2.php
Unicast's Rich Media Mobile technology is a hosted delivery and tracking solution for optimized rich mobile web page content. This solution helps advertisers to provide a richer experience for audiences that are both media and mobile savvy. The Unicast platform provides the tools for advertisers and agencies to quickly and efficiently create, deliver, and measure the effectiveness of rich media mobile ad campaigns. These campaigns can be tracked with real-time reporting, and the metrics can be tied to the reporting interface for rich media online and in-game ad performance metrics. This provides a true cross-platform solution for the efficient management of mobile marketing campaigns.
One of the key features of Unicast's Rich Media Mobile technology is the ability to dynamically detect the type of media a user's mobile phone can play, and then offer the advertiser's content in the appropriate format. This provides seamless integration for marketers and an enhanced experience for end users. Currently, Unicast Rich Media Mobile is compatible with many devices across the major US wireless carriers, including AT&T, Sprint, T-Mobile, and Verizon.
"We have extended our technology into the mobile marketing arena at a key inflection point, just as mobile marketing is emerging as a vital element of a fully integrated digital media strategy," said Jason McKay, President of Unicast. "We continue to invest in the development of our digital marketing technologies to deliver best in class rich media products to address the critical growth areas of the marketplace. We are excited to partner with AdMob, as they are truly an industry leader and a pioneer in the emerging market for the delivery of mobile solutions for advertisers and agencies."
"AdMob's clients leverage mobile marketing to reach their customers in a highly personal and interactive way," said Tony Nethercutt, AdMob Vice President of sales. "We have partnered with Unicast in response to the significant demand for rich mobile websites to support mobile advertising campaigns, and believe that Unicast's robust platform will make it easier for advertisers to deliver this rich experience."
ABOUT ENLIVEN MARKETING TECHNOLOGIES
Enliven Marketing Technologies Corporation (formerly Viewpoint Corporation) is a leading Internet Marketing Technology Company, offering Internet marketing and online advertising solutions through a powerful combination of proprietary visualization technology, and a Premium Rich Media advertising platform for the creation, delivery and reporting of PRM. Enliven's family of brands include Unicast, the Internet Marketing and Advertising Technology Group, and Springbox, the Creative Digital Marketing Solutions Group. The company's technology and online advertising solutions are leveraged by some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. More information can be found at www.enliven.com. The company has approximately 140 employees with offices in New York, NY, Los Angeles, CA, Austin, TX and London, England.
FORWARD LOOKING STATEMENTS
This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Enliven's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Enliven's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Enliven's filings and reports on file with the Securities and Exchange Commission.
Copyright (C) 2008 Enliven Marketing Technologies Corporation. All Rights Reserved. Enliven, Viewpoint, Unicast, and Springbox are trademarks or registered trademarks of Enliven Marketing Technologies Corporation.
Contact Press: Ann Charles Enliven Marketing Technologies Corporation 212-201-0821 acharles@enliven.com Jay Kolbe Weber Shandwick 212-445-8215 jkolbe@webershandwick.com SOURCE Enliven Marketing Technologies Corporation
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