Corporations need technology in order to survive, right??

Corporations need technology in order to survive, right?? NO!!! It is not right at all.

Corporations need CASH to survive in marketplace,  and they need strong business objectives and mission for producing this cash. Technology can partly help companies to reach its business objectives.

Technology is not the key factor that makes firms more effective . Technology is only valuable if it meets the needs of the current business objectives.

As the world revolves, the business objectives will change, the ways that businesses produce cash will change, the way businesses use technology will change.

Before investing in the technology, companies should not think their short-term plans, they should think their long-term plans instead. That does not mean that they should invest large amount of money in  buying the fastest computer systems, or buying the most expensive ERP software. That means the opposite. They should buy the decent technology which is good enough for meeting their business goals and which is highly scalable for future enhancements (long-term business objectives).

By this way, companies will have an opportunity to test the technology without investing large amount of money in it (they can use this money for investing other strategic areas of business). They will have a chance to see if the technology they invested is helping them to reach their business goals which will help them to reach their long-term business goals.

They can test if current employees are having any trouble of learning it, or investing large amount their time in order to learn it. Based on these information, they should continue investing in the same technology or they can select other options to continue.

Never forget, technology is like leaves of a tree (company). Sometimes, the tree (company) will have it and sometimes the tree (company) will not have it! depending on the climate (marketplace)!

Volkan Sevindik

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