I have been reading lots of articles from Harvard Business Review, Business Week, E-week, Forbes, CIO Magazine, CFO Magazine, Marketing News Week, International Journal of Marketing, Marketing Journal, lots of blogs, etc.
I read most of them weekly. Nearly all of the articles I read defines Innovation as a business process. Every time I read them, I forced myself to accept this definition but I could not persuade myself.
For me, Innovation is a product by itself. It is the definition of a product!. It is a product approach to everything in the company. If you create a marketing report, you should write it in a better way each time you write it. If you are a business analylist, you define business processes much better, everytime you redefine it, present it, report it, use it, analyze it.
Whatever you are doing now is a product, and next realese of this product has to be much better, much more understanable, much more readible, much more demandable and much more innovable!!
Innovability is to create an innovation potential in a product (This is my own definition). Evertime you innovate (you create your product), you should be make the product much more innovable next time. Otherwise, innovation (your product) will be at the end of the S-curve very soon!(product life cycle curve).
When you listen music, you feel the harmony of different frequencies of sound in the music. If there was only one frequency in the music, you would not listen it (because there is nothing to listen). Music would become so boring, without interaction of different frequencies with each other.
Now, think of each different sound frequency in the sound as innovation. If one of the frequencies is distorted, whole music would sound very bad!You immediately realize that this is not the music, not the harmony of the notes, not the perceft marriage of frequencies that you have been familiar before!
This is exaclty what I am trying to say about innovation. Innovation is a final product of a company which contains lots of innovations in itself.
Innovation is the harmony of the psychologies of making things better each time you do it, product it, sound it, imagine it!
Volkan Sevindik
Copyright 2008
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